![]() The longer the message, the less likely they are to be responded to, which reinforces the importance of keeping your messages succinct and relevant. In addition, the study found that the most successful cold messages are short and to the point. This means that if you utilize cold messaging properly, you should be able to generate quality leads in a relatively short period of time. The same study also found that the majority of cold messages sent via LinkedIn have a 39% response rate. This is due to the notification they receive and proves that cold messaging is an effective way to reach out and engage with potential customers.Īs the features of LinkedIn continue to develop and grow over time, so has cold messaging as an essential tool for businesses to generate leads. According to a study by BreakCold, cold messages sent via LinkedIn have an open rate of almost 100%. LinkedIn Cold Message StatisticsĬold messaging is increasingly becoming an essential tool for businesses to generate leads. There are other benefits, too, which we will progressively cover, but these are the main benefits of utilizing a cold message strategy on LinkedIn. Lastly, by taking into account these personal details and weaving them into a thoughtful dialogue, your cold message on LinkedIn can be significantly more likely to lead to an appointment.Cold messaging on LinkedIn is made particularly effective because it allows you to deliver more engaging messages to your recipient by taking into account their job role, work history, educational background, and any other personal details they have listed. ![]() Cold messages on LinkedIn allow you to have a more personal and real-time conversation with potential clients than what many other lead generation techniques allow.LinkedIn allows for you to reach out to leads that may not have their information publicly listed.Cold messaging, on LinkedIn, is a lead generation marketing strategy that requires zero additional cost-there’s no expensive ad campaigns or complex software required. ![]()
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